Urchin was the web analytics tool that Google acquired from ‘Urchin Software Corporation’ in April 2005. Note: UTM stands for ‘Urchin Tracking Module’. The UTM tracking is available in both GA3 (Universal Analytics) and GA4. UTM tracking (also known as custom campaign tracking) refers to the tagging of your website URL with UTM parameters. What is UTM tracking in Google Analytics? Frequently asked questions about UTM parameters.Other articles related to GA4 (Google Analytics 4).
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UTM parameters not working and how to fix them.Avoid tagging internal links with UTM parameters.Personally identifiable information and UTM parameters.Google Analytics Campaign URL builder tool.What is utm_marketing_tactic in Google Analytics 4?.What is utm_creative_format in Google Analytics 4?.What is utm_campaign_id in Google Analytics 4?.What is utm_source_platform in Google Analytics 4?.What is utm_content (campaign content) in Google Analytics?.What is utm_term (campaign term) in Google Analytics?.What is utm_campaign (campaign name) in Google Analytics?.What is utm_medium (campaign traffic medium) in Google Analytics?.What is utm_source (campaign traffic source) in Google Analytics?.What is utm_id (Campaign ID) in Google Analytics?.‘Keys’ of UTM parameters in Google Analytics.What is UTM tracking in Google Analytics?.
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